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October 25th, 2009

Starship Sofa Podcast: The State of Asimov's [Oct. 25th, 2009|01:41 pm]
oldcharliebrown

I found this of some interest, though it brought up a lot of questions. I understand that Publishers Clearing House artificially inflated the numbers for both digests, but that was in the early 1980s, almost thirty years ago, right? By 1996 the subscriber base had gone back to its original level, of about 50,000. So . . . if the PCH subscribers didn't stick around, which is shown by the years 1984 through the early 1990s, then can you necessarily blame PCH for the losses from 1996 to 2009? We're talking a loss of 30,000 subscribers for Analog, and 26,000 subscribers for Asimov's, for this time period, starting almost thirteen years ago. So the losses in recent years can't be attributed to PCH. That ship has gone and sailed off into the sunset. I suppose you could blame it on newstand sales attrition, but the numbers are actually proportionally small. So that can't be it. Either way this is further discussed here:

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